5/11/2004
NEW YORK, NY (HBN) – Rabbits everywhere are going “ga-ga” for the new Swatch billboard in Times Square. The billboard depicts several rabbits in X-Rated positions on the face of a Swatch watch. “Bunnysutra” is what the new line of watches is called.
“Touch your swatch, pick your position,” states the Swatch billboard. The ad is kicking off the new “Bunnysutra” Swatch line, featuring the company’s “touch” technology. When touched, the clock hands land on “happy bunny positions,” according to a Swatch news release.
Although several tourists are disgusted by the ads, rabbits are especially happy. It shows them doing one of the things they do best.
“Good show… Jolly good show!” was the reaction from Fred Biely - an English rabbit visiting New York City.
A spokesperson for Swatch Group US dismissed the concerns: “Swatch is always very tongue in cheek. This is a playful, fun ad.”
Tongue in cheek? Or…
Well, nevermind.
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