PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture -- politics, mass media, advertising, and the Internet -- as they exemplify and teach critical theories of persuasion. The text`s multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and real-life visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book`s central purpose -- the development of critical consumers of all forms of persuasion. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
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Persuasion - ISBN: 9780495091592 - Author(s): Charles U. Larson - Publisher: Cengage Learning
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